KOC (Key Opinion Consumers) - influential users in purchasing decisions, have become an important factor in a business's marketing strategy. However, when working with KOC, many businesses still make unfortunate mistakes.
Here are common mistakes and how to avoid them to optimize the effectiveness of your marketing campaign:
Not choosing the right KOC: Choosing a KOC that is not suitable for the business field and the target customer will waste time and resources. You should research carefully before choosing a KOC, making sure they match the values and messages that the business wants to convey.
No Long-Term Relationship: Building a long-term and trusting relationship with a KOC is critical to maintaining their influence. To show gratitude, businesses need to create favorable conditions and support KOC in their work.
Using inappropriate content: Content that is not in line with the KOC's guidelines or does not reflect the true value of the product/service will discredit and negatively affect the image of the business. It is advisable to share content that is authentic and valuable to consumers.
Failure to measure effectiveness: Failure to measure the effectiveness of a marketing campaign will leave businesses uncertain whether working with a KOC will bring the desired results. It is necessary to use effective measurement tools such as the number of interactions, sales to evaluate the success of the campaign.
Disrespect for KOC's independence: Businesses should respect KOC's independent right to share opinions about products/services. Do not interfere excessively or force them to do things that are not in accordance with their morals and souls.
Not fully supported: Not providing adequate and prompt support will displease the KOC and affect their motivation to cooperate with the business. Should be ready to support and help KOC in any situation.
In short, working with a KOC requires caution and strategy. Avoiding the above mistakes helps businesses build a good relationship with the KOC and optimize the effectiveness of the marketing campaign.
